Name the arrival
Be precise about where the visitor is and what they have just done.
Start with the moment someone arrives.
These are planning patterns, not invented customer stories. Pick the physical moment first, then match the reveal and cell to it.
Choose an example playbook
01Venue / P7
Events
Make a set list, speaker note, sponsor link, or post-session extra open only inside the place where the moment happened.
Open playbook
02Venue / P7
Pop-ups
Make the physical visit part of the offer: the code can travel online while the reveal stays tied to the pop-up itself.
Open playbook
03Neighborhood to Tight / P6–P8
Clue trails
Turn arrival into part of the puzzle. Each placed carrier can hold a short next clue or an explicit link to the next part of the experience.
Open playbookA useful reveal has a reason to be there.
Location should add context, anticipation, or exclusivity. If the content makes equal sense anywhere, a normal QR link may be the better tool.
Reward the place
Reveal something that gains meaning or usefulness from that real setting.
Write the locked state
Give an honest, practical hint for someone who is nearby but outside the cell.
Test the physical artifact
Walk the exact two-scan path with the finished print, lighting, building, and device conditions.
Location confirmed
A first-party demo reveal, rendered inline after unlock.
See the interaction before you build
Test the real decoder path at your current location.
The live demo creates no saved creator code. It generates one temporary carrier, shows its exact cell, and lets you reveal the actual displayed PNG.
Have a different place-bound moment in mind?
Wormhole currently publishes Text and HTTPS Link reveals. Start free, or talk with Taynik about an event workflow.